Rise of Expensive Advent Calendars
Advent calendars, originally a simple way to mark the days leading to Christmas, have seen a significant rise in prices and variety, particularly targeting adult consumers. This trend includes calendars filled with items like gin, beer, and even luxury goods, reflecting a shift towards consumerism.
| Score | Value |
|---|---|
Scale | 3 |
Novelty | 6 |
Positivity | 5 |
Reliability | 7 |
Actionability | 2 |
Society | 5 |
Journalism | 2 |
Highlights
- The first known Advent calendars were used by German Lutherans in the 19th century.
- Last year, there was a 31% sales rise for Advent calendars containing gin.
- Brewdog sold a beer Advent calendar for £50 last year.
- Ann Summers sold an Advent calendar full of oils and sex toys for £200.
- Drinks by the Dram sold a specialist whisky calendar for £999.
Perspectives
- Some view the commercialization of Advent calendars as a troubling trend, suggesting that they have transformed from a meaningful tradition into a vehicle for excessive consumer spending on trivial items. This perspective highlights the shift from religious significance to a focus on profit and materialism.
- Others argue that the rise in adult-targeted Advent calendars is simply a reflection of market demand, allowing consumers to enjoy a festive experience tailored to their interests, even if it involves spending more. This viewpoint sees the variety and pricing as a natural evolution of the product.