MLB to Feature Helmet Ads in Postseason
Major League Baseball will introduce advertising on player helmets during the postseason starting in 2024, featuring the logo of German company Strauss. This partnership will extend through 2027 and will also include minor league teams.
| Score | Value |
|---|---|
Scale | 7 |
Novelty | 6 |
Positivity | 4 |
Reliability | 8 |
Actionability | 2 |
Society | 1 |
Journalism | 2 |
Highlights
- Major League Baseball (MLB) will feature advertising on helmets during the postseason starting in 2024.
- The advertising deal with German apparel company Strauss will last through 2027.
- The ads will be 5-by-0.92 inches and will display 'STRAUSS' alongside the company's ostrich logo.
- Strauss will also have its logo on the helmets of 120 affiliated minor league teams from 2025 to 2027.
- MLB has allowed jersey ads since the 2023 season as part of a collective bargaining agreement.
Perspectives
- Some commentators express concern that the introduction of helmet ads reflects a growing commercialization of baseball, suggesting it undermines the sport's traditional values and aesthetic. [2][8]
- Others view the partnership with Strauss as a positive development, highlighting the potential for increased brand recognition and financial support for MLB and its teams. [11][13]