Unity Software Cancels Runtime Fee Pricing Policy
Unity Software has canceled its Runtime Fee pricing policy and will return to a subscription model for its gaming customers. The company will implement price increases for its Pro and Enterprise subscriptions starting January 1, 2025.
| Score | Value |
|---|---|
Scale | 5 |
Novelty | 5 |
Positivity | 6 |
Reliability | 7 |
Actionability | 6 |
Society | 3 |
Journalism | 4 |
Highlights
- Unity Software has canceled its controversial Runtime Fee pricing policy effective immediately.
- The company will revert to a seat-based subscription model for gaming customers, with price increases for Unity Pro and Unity Enterprise subscriptions.
- Unity Pro will see an 8% price increase, while Unity Enterprise will increase by 25%, effective January 1, 2025.
- The revenue ceiling for the free Unity Personal plan has been raised from $100,000 to $200,000.
- Unity laid off approximately 1,800 employees as part of a company reset following the backlash from the Runtime Fee announcement.
Perspectives
- Many developers view the cancellation of the Runtime Fee as a positive step towards rebuilding trust with Unity, as the previous model was seen as exploitative and damaging to their businesses. [5][7][8]
- Despite the cancellation of the Runtime Fee, some developers remain skeptical about Unity's commitment to fair pricing and worry that future changes could still undermine their trust in the company. [2][9][11]