Chipotle Launches Halloween Costume Collection

Chipotle has partnered with Spirit Halloween to release a collection of costumes inspired by its brand, including items like a burrito and a water cup. The costumes will be available for purchase starting September 6th.
Sources (11)
Open Article

9/12/2024

ScoreValue
Scale

3

Novelty

6

Positivity

7

Reliability

6

Actionability

6

Society

1

Journalism

2

Highlights

  • Chipotle announced a costume collection with Spirit Halloween that includes bodysuits resembling a napkin, fork, water cup, burrito, and to-go bag.
  • The costumes will go on sale starting September 6th and retail for $39.99 in the US and Canada.
  • The costumes will be available online and at select Spirit Halloween locations in Chicago, Denver, Egg Harbor Township, N.J., Los Angeles, and New York.
  • Chipotle has previously launched gag products, including a lemonade-scented soy candle that looks like a water cup.
  • Chipotle's revenue has surged more than 800% over the past five years under CEO Brian Niccol, who was recently poached by Starbucks.